One of the reasons I think Pay Per Click marketing works so well for so many businesses is that, for a business that is really in tune with their market, it makes a quick and easy way to get a highly targeted message in front of the businesses primary audience extremely quickly. In the marketing world it is hard to get that kind of direct and immediate access. It can have a huge impact on the success rate of a business. Now for a person that really did not understand that market that they are trying to serve this would be an entirely different story. Adwords Editor